Spartan Race Middle East today announced Dubai Parks and Resorts as the host for
the city’s inaugural Trifecta, to be held in cooperation with Dubai Sports Council on
the weekend of Saturday 25 th and Sunday 26 th January, 2025. Now licensed by ITP
Media Group, the new partnership signifies a strategic shift to encompass the
broader Middle Eastern market, and a renewed regional commitment.
The Trifecta weekend will feature three intense races—Sprint, Super, and
Beast—offering participants the chance to test their endurance and agility over a
single weekend. For younger Spartans, a Kids’ race will be held on both days.
“We’re thrilled to bring the Spartan Trifecta experience to Dubai’s city limits,” said Isla
Watt, Director of Spartan Race Middle East. “Dubai Parks and Resorts provides the
perfect setting for this exciting event.”
Watt emphasized the brand’s commitment to fostering a strong community and
promoting active lifestyles in the region. “Spartan Race is more than just a race; it’s a
movement that empowers people of all fitness levels to challenge themselves and
achieve their goals,” she said.
The Spartan brand has gained global recognition, with the recent Netflix series and
the Beast World Championships in Abu Dhabi solidifying its reputation as a premier
endurance event.
“We’re excited to partner with ITP Media Group to bring Spartan Race to new heights
in the Middle East,” said Matthew Brooke, Senior Vice President of Global
Operations at Spartan. “Their expertise and market reach will be invaluable in
expanding our brand’s presence in the region.”
Spartan Race Middle East aims to deliver world-class obstacle course races, training
programs, and fitness events that cater to individuals of all levels.
