Cairo – 22 Mar 2026
Genesis AI and Soft Sprint have announced a strategic partnership, signed on March 3, 2026, to jointly deliver digital transformation initiatives for organizations across the GCC, Egypt, and Africa. The agreement creates a scalable foundation for ongoing collaboration, enabling flexible engagement and delivery models alongside a broad set of transformation capabilities tailored to each client’s strategic priorities and operating needs.
Asset-intensive organizations lose visibility and agility when fleet, asset, and field data sit in disconnected systems that deliver reporting instead of foresight. “Enterprises need a clear transformation roadmap—from strategy through delivery and change management that turns fragmented data into decision-ready intelligence, maximizing asset ROI and reducing operational costs,” said Moustafa Emam, CEO of Genesis AI Egypt. “The UMA platform provides that operational backbone unifying fleet, asset, and field management. It leverages IoT and AI to deliver real-time visibility that optimizes margins and mitigates risk at scale. ” said Salah Al-Husaini, CEO of SoftSprint. With this shared vision, Genesis AI and Soft Sprint will combine their complementary capabilities to deliver end-to-end digital transformation across the GCC, Egypt, and Africa.
As part of the collaboration, Soft Sprint has been onboarded to the Genesis AI Marketplace, an AI-native platform that connects enterprise demand with a network of global solution providers. The marketplace streamlines the journey from solution discovery and supplier matching to contracting and delivery management—helping clients move faster with greater transparency and control.
The partnership reinforces both companies’ commitment to practical, secure, and outcomes-driven transformation—accelerating clients’ path from strategy to execution while strengthening governance and adoption across the enterprise.
About Genesis AI
Genesis AI empowers businesses and communities with ethical, culturally attuned AI solutions and services, including AI-driven business transformation, operational excellence consultancy, outsourcing services, and software solutions.
https://genesis-ai.ai/
www.GenesisAImarketplace.ai
About Soft Sprint
Soft Sprint empowers asset-intensive organizations with a unified operations management system powered by AI and IoT. Its UMA Tracking platform delivers real-time visibility across fleet, asset, and field operations, optimizing utilization, maintenance, routing to lower costs, reduce emissions, and improve service reliability. https://www.softsprint.ae/
